Tuesday, December 8, 2009

space jam realese


Air jordan and jordan brand will unveil the retro air jordan space jam 11s these are easily the nost popular and sought after pair of air jordans. The release of the spacejams have been overly anticipated due to the huge success of the 1996 film spacejam which consisted of jordan and looney too characters

Blog in totality

Overall I think that my blog has gotten consistanly better. It is informative as well as formal and bussiness like. I have taken the tme to add more visals as suggested in class due to the fact of this being a visual assignment and hope that i have generated enough excitement for my company through this semester project .

Monday, December 7, 2009

Jordan packages

The Air Jordan packages are making et another comeback this year .Im taking a look back to where it all started with the defining moment package which depicts the limited edition air Jordan 11's and 6's

Monday, November 30, 2009

Visual sucess

http://www.youtube.com/watch?v=BNP16ulyd6c this link takes you to a prefect example of a visual success by Jordan brand because of all the areas and sports it touched

Visual Miscue of my company

http://www.clicksharpmarketing.com/image/clicksharp-delta-nike-air-jordan-ad-2.jpg Even though i seriously Doubt that Jordan Brand Had anything to do with this photo yet The brand still is allowing this to circle the net. This could lead to some problems with Delta Airlines due to the fact that the brand Name is Being overshadowed by Air Jordan Brand . Ramifications could consist of copyright infringement eventhough unlikely

Tuesday, November 24, 2009

Example of Ad

http://www.youtube.com/watch?v=dBxcunGc_nA this link will take you to a video which is a perfect example

Advertisement i am doing

The Advertisement that i will be doing will be An adjustmant to the Become legndary series and maybe do a set of comercials pushing the products . Such as commercials around Christmas time talking about the realease of shoes because Jordan brand hasnt done that in a while because they have so many products that they dont advertise one particular product so they advertise the whole brand

Tuesday, November 17, 2009

Recomendation

Hi how are you? This is Jamaal and im recomending Air Jordan packages to you. These are significant due to the fact that you have two pairs of sneakers in one box . Yes it is more of an investmnt but the investment pays for itself.

Memo

Good morning Mr. Jordan and to the rest of Jordan Brand . This is Jamaal Woods again an intern for your company . I would like to send my congratulations to you and your company for coming up with the idea of Retro sneakers and more specifically the Jordan packages . This has increased the sales and overall intrigue with the brand . I hope to see more from this subject


Jamaal Woods

Tuesday, November 10, 2009

Visual Communication pt 2

http://branddunk.files.wordpress.com/2008/12/nike_becomelegendary.jpg This is also an example of a visual communication by Jordan brand by showing 1 of the members of team Jordan (Richard Hamilton) and puting him in front of children then having the words Become Legendary in front of him witch indicates the become legendary campaign by Jordan brand . They are trying to tell kids that they too can become legendary

Visual Communication

http://www.clevelandleader.com/files/air-jordan-xx3-official-01.jpg This picture is an example of a visual communication with my company Jordan Brand . The idea that they are trying to portray is that Jordan shoes and or products are high end and that Micheal Jordan himself stands by his products otherwise he would not be posing in a suit holding his Air Jordan 23's

Tuesday, November 3, 2009

Chapter 15 proposals

Jordan Brand Unvailed their new season of becme Legendary series . This is a bussiness plan that shows viewers that through hard work and dedication they can become great and or "legendary " as the title says. The proposal overal was good it has compleated all 4 of the requiered phases of o good proposal. They covered all grounds for question and got directly to the point

Bussiness Proposal

Jordan Brand unveiled its latest chapter of the “Become Legendary” a national brand campaign, entitled “SLAP.” This campaign shows today’s youth how important team-work is in the game of an athlete’s life. the url link is - http://finance.yahoo.com/news/Jordan-Brand-Unveils-the-bw-2071337565.html?x=0&.v=1

Thursday, October 29, 2009

Sc Johnson Email

Hello my name is Jamaal woods and i am a student doing a case study for my bussiness communication class and am sending this email to express how plesed i am on your promt response to prof Evans and his trouble with the scrubbing bubbles product because i my self have issues with some of your other products including oust and off i have some concerns ill express hopefully you will be as prompt in replying to my email as well

Tuesday, October 20, 2009

communicating in a world of diversity

When one hears y believe the term communicating in a world of diversity most of the time they misinterpret its meaning and purpose. In a business sense this term means not limiting your audience to or one particular group . It employs you tailoring the meaning and or purpose of your message to he audience depending upon who they are. Jordan brand does this over and over again because of their ability to go into other sports other than basketball.

Tuesday, October 13, 2009

The persuaders

Air Jordan brand goes through many kinds of testing and research on new ways that they could push the company to the front line and keep them their . This action is highlighted in the documentary the persuaders . While watching i noticed how detailed and precise the questioning was . They used an example of white bread ,and asked a gentlemen how he felt while eating it . They asked if he was depressed or if hi was afraid or uncomfortable while eating the bread. That made me realize that Jordan Brand must have asked themselves and done similar things as well which is vital to the companies growth.

Monday, October 5, 2009

Slideshow presentation

The slide presentation that i am preparing is very simple yet informative . I am starting from the beginning of the company back in the 1980's when it was only a small part of the nike company until now in 2009 . The focus will be on how Michael Jordan used his image and fame to parlay his message to his target audience by using his advertisement and marketing skills . I will show different pictures of Michael Jordan using his image to push a product with him communicating to the reader . For example; "I wana be like Mike". I will also show pictures of his different quotes and phrases that are used

Wednesday, September 30, 2009

Planning Reports and Proposals

When it comes comes to planning Reports and Proposals I know for a fact that Jordan Brand has its employees go above and beyond. Being that they are specifically an urban and or athletic brand it is common that there would be those with new ideas on how the company could expand or manufacture a certain product. Employees must define their purpose to gain as well as to keep the attention of the audience, ultimately letting them know that you know what you are talking about raising the probability of your proposal being accepted.

Finding,Evaluating,and Processing Information

The Air Jordan Franchise are in fact very efficient and thorough when it comes to gather and processing information. This is made obvious by their ability to see what is appealing at the moment to their consumers and or by seeing what is the current demand in the market. They layout their ideas and then research the ideas. Jordan brand also uses research directories such as News Papers or libraries to Organize and plan their reaserch.

Monday, September 21, 2009

Bussiness mesages

The performance of the marketing department is stellar and is ultimately perfect,and by extending the number of companies and or athletes who are associated with us you can continue to expect top of the line performance

Communicating to a diverse world

Unlike other companies or brands Air Jordan communicates to a variety of audiences and diverse settings. This again is an ingenious way of getting the brand noticed by everyone not just any particular group. The Jordan brand can also be seen not only in basketball events, but baseball,boxing,and even football. This is the text book example of how to get your company noticed as well as appeal to everyone

Monday, September 14, 2009

How does Jordan get other athletes to promote his product?

This is an obviously easy question to answer yet commonly asked. I just simply tell people to sit and think of all of their favrite Jordan moments when they were kids . Why? because when most of these atheletes of todays age wittnessed Jordans exploits they were adolecents dreaming of being him and doing what he does. So when your a multi million dollarr athelete with other bussiness endevors when Mr Jordan comes callin it is a no brainer because of his commercialism and how well he works with other companies

Friday, September 11, 2009

The Naismith Hall of fame honors and enshrines Michael Jordan and the Air Jordan brand

Today is going to go down in history as one off the most me morable days in the game of basketball as well as the bussiness industry as Micheal Jordan is honered among the greatest atheletes of all times as a hall of fame inductee. Jordan is famous not only for his playing days , but also for his bussiness and enterprising career. He single handely turned the shoe industry into a multi billion dollar industry using his image and on court exploits for marketing purposes to communicate to his consumers . This honor is long over due and cogratdulations re in order

Monday, September 7, 2009

Jordan Brand V.S its competitors

Micheal Jordan as we know is wordwide iconic figure who has continued to profit from the game of basketball long aefter his playing days . I honestly believe that you could not find an urban clothing brand (sneakers ,jearseys, etc) that have been more succesful then the Air Jordan Brand since 1985. Thgan hise brand was officially a product of the Nike brand Company but that did not last for long as his assests grew Jordan seperated from the nike brand and began to advertise his brand in his own way through commercials, websites, and a whole list of things. The point is he communicates to the consumers who will likely by his products , mainly the younger adults because he still uses his iconic persona to make them want to be like him

Saturday, September 5, 2009

What makes Air Jordan apeealing?

Micheal Jordan and his Air Jordan brand is one of the most known brands in the world today. Why is this so? Because of how they comunicate with the consumers in the market. Not only with The obvious sought after Jordan sneakers. It is how Jordan advertises his name and brand,with sponsering events and also combining their efforts with other companies in example.. Gatorade, Hines , and the NBA