The persuaders

Air Jordan brand goes through many kinds of testing and research on new ways that they could push the company to the front line and keep them their . This action is highlighted in the documentary the persuaders . While watching i noticed how detailed and precise the questioning was . They used an example of white bread ,and asked a gentlemen how he felt while eating it . They asked if he was depressed or if hi was afraid or uncomfortable while eating the bread. That made me realize that Jordan Brand must have asked themselves and done similar things as well which is vital to the companies growth.