Jordan Brand V.S its competitors

Micheal Jordan as we know is wordwide iconic figure who has continued to profit from the game of basketball long aefter his playing days . I honestly believe that you could not find an urban clothing brand (sneakers ,jearseys, etc) that have been more succesful then the Air Jordan Brand since 1985. Thgan hise brand was officially a product of the Nike brand Company but that did not last for long as his assests grew Jordan seperated from the nike brand and began to advertise his brand in his own way through commercials, websites, and a whole list of things. The point is he communicates to the consumers who will likely by his products , mainly the younger adults because he still uses his iconic persona to make them want to be like him