How does Jordan get other athletes to promote his product?

This is an obviously easy question to answer yet commonly asked. I just simply tell people to sit and think of all of their favrite Jordan moments when they were kids . Why? because when most of these atheletes of todays age wittnessed Jordans exploits they were adolecents dreaming of being him and doing what he does. So when your a multi million dollarr athelete with other bussiness endevors when Mr Jordan comes callin it is a no brainer because of his commercialism and how well he works with other companies