Wednesday, September 30, 2009

Planning Reports and Proposals

When it comes comes to planning Reports and Proposals I know for a fact that Jordan Brand has its employees go above and beyond. Being that they are specifically an urban and or athletic brand it is common that there would be those with new ideas on how the company could expand or manufacture a certain product. Employees must define their purpose to gain as well as to keep the attention of the audience, ultimately letting them know that you know what you are talking about raising the probability of your proposal being accepted.

Finding,Evaluating,and Processing Information

The Air Jordan Franchise are in fact very efficient and thorough when it comes to gather and processing information. This is made obvious by their ability to see what is appealing at the moment to their consumers and or by seeing what is the current demand in the market. They layout their ideas and then research the ideas. Jordan brand also uses research directories such as News Papers or libraries to Organize and plan their reaserch.

Monday, September 21, 2009

Bussiness mesages

The performance of the marketing department is stellar and is ultimately perfect,and by extending the number of companies and or athletes who are associated with us you can continue to expect top of the line performance

Communicating to a diverse world

Unlike other companies or brands Air Jordan communicates to a variety of audiences and diverse settings. This again is an ingenious way of getting the brand noticed by everyone not just any particular group. The Jordan brand can also be seen not only in basketball events, but baseball,boxing,and even football. This is the text book example of how to get your company noticed as well as appeal to everyone

Monday, September 14, 2009

How does Jordan get other athletes to promote his product?

This is an obviously easy question to answer yet commonly asked. I just simply tell people to sit and think of all of their favrite Jordan moments when they were kids . Why? because when most of these atheletes of todays age wittnessed Jordans exploits they were adolecents dreaming of being him and doing what he does. So when your a multi million dollarr athelete with other bussiness endevors when Mr Jordan comes callin it is a no brainer because of his commercialism and how well he works with other companies

Friday, September 11, 2009

The Naismith Hall of fame honors and enshrines Michael Jordan and the Air Jordan brand

Today is going to go down in history as one off the most me morable days in the game of basketball as well as the bussiness industry as Micheal Jordan is honered among the greatest atheletes of all times as a hall of fame inductee. Jordan is famous not only for his playing days , but also for his bussiness and enterprising career. He single handely turned the shoe industry into a multi billion dollar industry using his image and on court exploits for marketing purposes to communicate to his consumers . This honor is long over due and cogratdulations re in order

Monday, September 7, 2009

Jordan Brand V.S its competitors

Micheal Jordan as we know is wordwide iconic figure who has continued to profit from the game of basketball long aefter his playing days . I honestly believe that you could not find an urban clothing brand (sneakers ,jearseys, etc) that have been more succesful then the Air Jordan Brand since 1985. Thgan hise brand was officially a product of the Nike brand Company but that did not last for long as his assests grew Jordan seperated from the nike brand and began to advertise his brand in his own way through commercials, websites, and a whole list of things. The point is he communicates to the consumers who will likely by his products , mainly the younger adults because he still uses his iconic persona to make them want to be like him

Saturday, September 5, 2009

What makes Air Jordan apeealing?

Micheal Jordan and his Air Jordan brand is one of the most known brands in the world today. Why is this so? Because of how they comunicate with the consumers in the market. Not only with The obvious sought after Jordan sneakers. It is how Jordan advertises his name and brand,with sponsering events and also combining their efforts with other companies in example.. Gatorade, Hines , and the NBA