Sc Johnson Email

Hello my name is Jamaal woods and i am a student doing a case study for my bussiness communication class and am sending this email to express how plesed i am on your promt response to prof Evans and his trouble with the scrubbing bubbles product because i my self have issues with some of your other products including oust and off i have some concerns ill express hopefully you will be as prompt in replying to my email as well

communicating in a world of diversity

When one hears y believe the term communicating in a world of diversity most of the time they misinterpret its meaning and purpose. In a business sense this term means not limiting your audience to or one particular group . It employs you tailoring the meaning and or purpose of your message to he audience depending upon who they are. Jordan brand does this over and over again because of their ability to go into other sports other than basketball.

The persuaders

Air Jordan brand goes through many kinds of testing and research on new ways that they could push the company to the front line and keep them their . This action is highlighted in the documentary the persuaders . While watching i noticed how detailed and precise the questioning was . They used an example of white bread ,and asked a gentlemen how he felt while eating it . They asked if he was depressed or if hi was afraid or uncomfortable while eating the bread. That made me realize that Jordan Brand must have asked themselves and done similar things as well which is vital to the companies growth.

Slideshow presentation

The slide presentation that i am preparing is very simple yet informative . I am starting from the beginning of the company back in the 1980's when it was only a small part of the nike company until now in 2009 . The focus will be on how Michael Jordan used his image and fame to parlay his message to his target audience by using his advertisement and marketing skills . I will show different pictures of Michael Jordan using his image to push a product with him communicating to the reader . For example; "I wana be like Mike". I will also show pictures of his different quotes and phrases that are used